We are an exclusive UK distributor for Primer laundry equipment energy-efficient products designed and constructed by one of the largest laundry equipment manufacturers in the world THE ONNERA GROUP.

Established in 1922  the onnera group has over 1000 distribution points and 7 manufacturing plant around the world.

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Currently, we manage over 7000 machines in over 800 laundries across the UK, with a unique service back-up operating seven days a week 365 days a year. We believe in constant innovation in the design of our products, to achieve significant energy and water savings, critical points in today’s environmentally conscious world. We make it our responsibility to know you and your business regardless of size. Our fully trained laundry staff will work closely with you to ensure that the solutions we provide are tailored to meet your unique needs. We are committed to your success and offers a personalised service.

Our customers have seen remarkable results with our products including energy savings up to 60% in some case studies with the equipment we’ve supplied inc: – commercial washing machines, dryers,roller-irons, and flatwork ironing equipment.

We have a technical and commercial network extending across the whole country, which allows us to meet the needs of our customers. With special care during and after the sale. We work with many different types of laundry services to help them plan out the best equipment and configuration for their needs. This can be anything from student accommodation, caravan parks, apartment blocks, launderettes, hair salons, hotels shared housing or stable yards. 

Primer Washing Machines.

More details and brochures on our industrial, commercial & heavy duty washing machine range

Primer Tumble Dryers

More details and brochures on our energy saving industrial, commercial & heavy duty range dryers

Primer Roller & Drying Irons

More details and brochures on our roller, drying irons and finishing equipment

Need a laundry engineer?

More details about service engineers, charges & maintiance agreements

Looking For Spare Parts?

We stock thousands of laundry parts for all types of makes including Primer & Domus

About Us.

For expert laundry advice for any type of project we can help

At MAG equipment we offer a fixed monthly payment plan, with options to pay over a two, three, four or five-year term. This allows businesses to plan out their monthly financial commitments, as well as spreading the VAT out across the payment period. No capital outlay at all There is no deposit or lump sum to pay up front, making this as easy on your business’s finances as possible. No inflation during payment term Our payment plan is fixed until the end of the contract, which means there are no price increases or inflation increases at all.

Working together works.

13 years ago we received a telephone call from a gentleman looking for advice on starting a laundry business. Like most new startups we speak with, budgets and focus were to be considered for the project, and at the time he decided to purchase two small commercial washing machines and two tumble dryers to get the business started. Over the years we worked extremely closely with the owner Mr Geoff Browne gradually upgrading the equipment as the laundry quickly expanded from a high street shop to industrial premises.

Today Impressed is one of the largest commercial laundries in the UK processing 5000kg to 8000kg of linen a day.


We offer a unique laundry experience, and we know what businesses need when it comes to light commercial, commercial, industrial and coin-operated equipment.

Our machines are built to last and designed primarily to provide you with reliability and performance. When ordering with MAG, you have the peace of mind that you will receive ongoing support thanks to our network of engineers across the UK which is backed-up with live telephone support 24-7-365 days a year.

No job is too big or small for MAG’s design team who can offer free planning to help ensure all projects run swiftly and smoothly.

Flexible payment options are available to suit each customer including purchase outright, lease and rental.

We guarantee to beat any genuine like for like commercial laundry equipment quotation and in addition to this, we provide a free 5-year service care plan with ever machine we supply. Working in partnership with Onnera gives us a distinct advantage when it comes down to service and price.

MAG Laundry Equipment has helped to set up and upgrade thousands of on-premises laundry’s. By listening to your requests and offering a free site survey MAG can find the best solution to meet the demands of your business and budget. We are totally committed to long-term relationships with all customers large or small and will always strive to provide the best commercial laundry equipment, service, and support through ongoing investment and development.

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